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Look Who’s Still Buying Private Credit

Written by:

Crowd Street Editorial Team

Retail Is Running for the Exits. Institutions Are Pulling Up a Chair.

Public perception and market reality are often worlds apart.

Let’s try an example: When you hear the words “private credit,” what comes to mind? 

Probably not that North American private credit funds just posted their second-strongest fundraising quarter in four years.^1^ Or that Maine’s state pension committed up to $375 million to new credit investments. Or that New Jersey allocated up to another $600 million.^2^ 

The prevailing narrative is that investors are fleeing for the exits. For one corner of the retail market—the one that generates the headlines—that's partly true.^3^ 

For institutional and professional investors, it's decidedly not. Less swayed by public anxiety, they're committing billions of dollars in fresh capital to the category.^2^

Why the disconnect?

Global investment leaders, speaking to The Financial Times, offered two answers.^2^

Reason One: When Capital Retreats, the Terms Get Better for Those Who Remain

As retail investors pull back from the category,^4^ there’s less capital competing to fund new deals. But many middle-market companies still need to borrow, and Morgan Stanley expects new deal demand and a refinancing wave to outpace available supply.^5^ That can strengthen private credit lenders’ pricing power and terms.^2^

They can say, “We’ll lend to you, but at a higher interest rate, with lower leverage and stronger protections.”

For disciplined investors, this may present a chance to fill the funding gap created by the retail retreat and capture the improved economics left behind.

As one executive told the FT, “Leverage is a little lower [on new deals], documents are a little tighter, and price is wider. Those are the dynamics institutional investors see: that this market is getting better, not worse.”^6^

These market dynamics aren’t exclusive to institutions. Through professionally managed private credit funds, individual investors can also gain exposure to the current lending environment. 

Reason Two: The Macro Backdrop Supports the Credit Outlook 

The U.S. economy has remained remarkably resilient, reducing broad fears of borrower distress. 

Default rates continue to track at or below historical averages across credit markets. And for non-traded BDCs, non-accruals have held at roughly 1.2% of cost, below the 10-year average of 1.9%.^7^

Additionally, some investors are eyeing the prospect of the Federal Reserve holding rates higher for longer.

Higher rates can benefit floating-rate private debt because the interest income lenders earn rises with benchmark rates.^6^

The View From Outside the Crowd

Media coverage can create a feedback loop, contributing to what Federal Reserve Governor Michael Barr recently called “psychological contagion.”^8^ Put simply, it can amplify genuine liquidity concerns as they spread. The more people read about a retreat from private credit, the more likely they are to head for the exits themselves.

The key thing to remember is that sentiment and fundamentals do not always move together. When headlines begin tracking the momentum of the crowd, it’s worth taking a closer look at what is actually happening beneath the surface.

None of this means the outlook for private credit is uniformly bullish, or that individual investors should simply mimic the strategies of large institutions. Direct lending carries real and significant risks, including the potential loss of principal.

But if you're only reading the headlines, and not watching where institutional capital is flowing, you may be missing half the picture. Large professional investors aren't infallible, but the “smart money” is called smart for a reason. When their behavior diverges from the headline narrative, it's worth asking why.

Crowd Street offers funds from global asset managers representing billions of dollars in institutional capital. Explore the platform today.


CrowdStreet Capital, LLC is a broker-dealer and member FINRA/SIPC. This article is not intended to be relied upon as advice to investors or potential investors and does not take into account the investment objectives, financial situation or needs of any investor. Investments in private credit funds are speculative, illiquid, involve a high degree of risk including the possible loss of principal. Crowd Street and its affiliates may receive compensation in connection with the funds referenced. Historical data and prior fundraising activity are not indicative of future results. 



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Broker dealer services provided in connection with an investment are offered through CrowdStreet Capital LLC (“Crowd Street Capital”), a registered broker dealer, Member of FINRA/SIPC. Information on all FINRA registered representatives can be found on FINRA’s BrokerCheck. Additional information is available in Crowd Street Capital's Client Relationship Summary (Form CRS).

Advisory services are offered through CrowdStreet Advisors, LLC (“Crowd Street Advisors”), a wholly-owned subsidiary of Crowd Street and a federally registered investment adviser. Crowd Street Advisors provides investment advisory services exclusively to private funds and does not otherwise provide investment advisory services to the Crowd Street platform or its users. Additional information is available in Crowd Street Advisors’ Form ADV.

Crowd Street and its affiliates do not endorse any of the opportunities that appear on this website. Investment opportunities available through Crowd Street are speculative and involve substantial risk. You should not invest unless you can sustain the risk of loss of capital, including the risk of total loss of capital. Diversification does not guarantee investment returns and does not eliminate the risk of loss. All investors should consider their individual factors in consultation with a professional advisor of their choosing when deciding if an investment is appropriate. Private placements are illiquid investments, in that they cannot be easily sold or exchanged for cash, and are intended for investors who do not need a liquid investment.

Performance information presented on this website has not been audited or verified by a third party. By accessing the Crowd Street platform, you agree to be bound by its Terms of UsePrivacy Policy, and any other policies posted on this website. The Crowd Street platform is only intended for accredited investors.
For more information, see Legal Documents and Important Disclosures.

Ⓒ 2026 Crowd Street Ltd. All Rights Reserved

CrowdStreet, Inc. (“Crowd Street”) offers investment opportunities and financial services on this website.

Broker dealer services provided in connection with an investment are offered through CrowdStreet Capital LLC (“Crowd Street Capital”), a registered broker dealer, Member of FINRA/SIPC. Information on all FINRA registered representatives can be found on FINRA’s BrokerCheck. Additional information is available in Crowd Street Capital's Client Relationship Summary (Form CRS).

Advisory services are offered through CrowdStreet Advisors, LLC (“Crowd Street Advisors”), a wholly-owned subsidiary of Crowd Street and a federally registered investment adviser. Crowd Street Advisors provides investment advisory services exclusively to private funds and does not otherwise provide investment advisory services to the Crowd Street Marketplace or its users. Additional information is available in Crowd Street Advisors’ Form ADV.

Crowd Street and its affiliates do not endorse any of the opportunities that appear on this website. Investment opportunities available through Crowd Street are speculative and involve substantial risk. You should not invest unless you can sustain the risk of loss of capital, including the risk of total loss of capital. Diversification does not guarantee investment returns and does not eliminate the risk of loss. All investors should consider their individual factors in consultation with a professional advisor of their choosing when deciding if an investment is appropriate. Private placements are illiquid investments, in that they cannot be easily sold or exchanged for cash, and are intended for investors who do not need a liquid investment.

Performance information presented on this website has not been audited or verified by a third party. By accessing the Crowd Street platform, you agree to be bound by its Terms of UsePrivacy Policy, and any other policies posted on this website. The Crowd Street platform is only intended for accredited investors.
For more information, see Legal Documents and Important Disclosures.

Ⓒ 2026 Crowd Street Ltd. All Rights Reserved

CrowdStreet, Inc. (“Crowd Street”) offers investment opportunities and financial services on this website.

Broker dealer services provided in connection with an investment are offered through CrowdStreet Capital LLC (“Crowd Street Capital”), a registered broker dealer, Member of FINRA/SIPC. Information on all FINRA registered representatives can be found on FINRA’s BrokerCheck. Additional information is available in Crowd Street Capital's Client Relationship Summary (Form CRS).

Advisory services are offered through CrowdStreet Advisors, LLC (“Crowd Street Advisors”), a wholly-owned subsidiary of Crowd Street and a federally registered investment adviser. Crowd Street Advisors provides investment advisory services exclusively to private funds and does not otherwise provide investment advisory services to the Crowd Street platform or its users. Additional information is available in Crowd Street Advisors’ Form ADV.

Crowd Street and its affiliates do not endorse any of the opportunities that appear on this website. Investment opportunities available through Crowd Street are speculative and involve substantial risk. You should not invest unless you can sustain the risk of loss of capital, including the risk of total loss of capital. Diversification does not guarantee investment returns and does not eliminate the risk of loss. All investors should consider their individual factors in consultation with a professional advisor of their choosing when deciding if an investment is appropriate. Private placements are illiquid investments, in that they cannot be easily sold or exchanged for cash, and are intended for investors who do not need a liquid investment.

Performance information presented on this website has not been audited or verified by a third party. By accessing the Crowd Street platform, you agree to be bound by its Terms of UsePrivacy Policy, and any other policies posted on this website. The Crowd Street platform is only intended for accredited investors.
For more information, see Legal Documents and Important Disclosures.

Ⓒ 2026 Crowd Street Ltd. All Rights Reserved